Breast cancer (BC) is the most common cancer among females and constitutes the second leading cause of cancer death in women globally. Types and extent of treatments, tumor response, survival and quality of life of the patients depends on the inherent characteristics of the disease, like tumor grade; but also on the stage at diagnosis. Therefore, early diagnosis and management of BC plays a key role in its overall prognosis and deeply affects the forthcoming years of life of the patient. Also, detection of precancerous breast lesions, or recognition of BC risk factors including genetic predisposition in women can ease prevention or timely diagnosis of the cancer. However, all these can only be achieved in a setting where the patient is seen before any symptom (as opportunistic or organized BC screening) or at the first probable presentation. Unfortunately, very frequently, women seek medical attention with a significant delay; which affects the clinical picture negatively . In this study we evaluated the effect of providing healthy women with appropriate educational material about BC on their fear and worry about the disease, and found that this approach could lessen BCW and BCF. While timely diagnosis of BC is of utmost importance in the prognosis of the disease, several factors deter this crucial issue. Considering the implication of the subject, some studies have addressed it by questioning healthy women or patients about the causes for their delays. By using a structured questionnaire to detect rate of practice of breast self-examination in 261 participants, defined fear from detection of a mass as the reason for avoiding the exam in only 17% of cases. Correspondingly, in a large survey recently held on 643 women attending 18 Family Health Centers throughout Turkey, fear from the results was the cause for 15% of evasions from screening.